Once you begin to delve into just how malleable our decision-making processes are you can’t help but feel a little unnerved. Needless to say, the facilitator quickly proved me wrong and I’ve been fascinated by the forces that shape our decisions ever since. I was sat in a seminar and I was only too happy to explain to the facilitator that of course, I understand that we make emotional decisions from time to time but on the whole, I was a logical, rational human being. To say that I was resistant to the idea was an understatement. I remember the first time someone told me that EVERY decision we make is an emotional one. This month I’ve been reading Predictably Irrational: The Hidden Forces That Shape Our Decisions By Dan Ariely To make sure I really reflect on what I'm reading I'm going to extract the wisdom from the best business and personal development books and share it with you. I've set myself a goal to read one self-development book per month.
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